Camarena was kidnapped and murdered while on assignment in Mexico.

The National Family Partnership coordinated the first National Red Ribbon Week with President and Mrs. Reagan serving as honorary Chairpersons. Since then, the Red Ribbon campaign has taken on national significance, and NFP continues to coordinate the campaign for families, schools and communities across the nation each year.

In addition to taking the pledge, here are 20 ways communities can commemorate Red Ribbon Week.

Local celebrations of Camarena's memory began in his hometown of Calexico, California.

Every year the National Family Partnership holds a contest for students nationwide to choose the next year's Red Ribbon Week theme. 

Find out how students can enter the 2020 Red Ribbon Theme Contest for a chance to win $500 in merchandise.