Red Ribbon Week Campus Video PSA Contest

As part of DEA’s Red Ribbon Week campaign, DEA and the Substance Abuse and Mental Health Services Administration co-sponsor a Campus Video PSA Contest for colleges and universities to promote the importance of preventing alcohol abuse and the non-medical use of prescription stimulants collegeamong college students. Eligible entrants create and submit a 30- to 60-second video PSA showcasing the underlying message behind Red Ribbon Week—commitment to a healthy, drug-free lifestyle, especially among college students.

This year's contest will run from September 16, 2019 - November 8, 2019. Learn more. 

The winner will be announced at the National Association of Student Personnel Administrators’ Strategies Conference next year. This conference provides student affairs practitioners with the knowledge and skills to effectively address collegiate alcohol and drug abuse prevention through comprehensive and integrative approaches.

The school with the winning PSA will receive a plaque and $3,000 to support their campus’s drug abuse prevention efforts.


Past winners include:

Jolisa ‘Jo’ Ross from North Dakota State College of Science (2019) Watch her video.

Raven Jackson from Towson University (2018) Watch her video.

Students from Keene State College (2017) Watch the video.


For more information about the contest, contact Rich Lucey, Prevention Program Manager, Community Outreach and Prevention Support Section, by phone (202–598–8900) or e-mail (