The Risks Are Real

He went to sleep and never woke up (0:32): David Nathan, Music Executive, Talent and Creator Ecosystem Architect, Brand Partnerships and Marketing Strategist, Mental Health Advocate, and Happy Jack Dad, shares the heartbreaking story of his son, Jack, who “went to sleep and never woke up,” and the profound loss that inspired his commitment to mental health advocacy.

I lost my mother to fentanyl about a year ago (0:31): Tina, a panel member from Tennessee, shares her personal experience of losing her mother to fentanyl about a year ago, reflecting on the devastating impact fentanyl poisoning can have on individuals, families, and loved ones.

You can't take a chance by taking a pill (0:38): Jon DeLena, Former Associate Administrator of Business Operations for the Drug Enforcement Administration, shares a powerful warning about the dangers of counterfeit drugs and the importance of understanding that when it comes to taking a pill, “you can’t take a chance."

They decided they wanted to target younger people (0:27): Jon DeLena, Former Associate Administrator of Business Operations for the Drug Enforcement Administration, discusses how those behind counterfeit pills “decided they wanted to target younger people,” highlighting the growing risks these dangerous drugs pose to youth.

22 young Americans are killed by drug overdose every week (0:44): Sara Carter, Director of the White House Office of National Drug Control Policy, shares a sobering statistic: “22 young Americans are killed by drug overdose every week.” Her message highlights the devastating toll of the overdose crisis on young people and the urgent need for education, awareness, and prevention. Every number represents a life, a family, and a future. Prevention starts with awareness, and one conversation can help save a life.

At least four classmates or teammates have died due to overdose (0:24): Jadon, a student from Tennessee, shares the devastating impact of the overdose crisis on his own community, revealing that “at least four classmates or teammates have died due to overdose” and highlighting the very real toll it is taking on young people.

Fentanyl, it fools the brain (0:19): Dr. Kristen Gilliland, President and Executive Director of 22 Forever and Research Assistant Professor at the Warren Center for Neuroscience Drug Discovery, explains how “fentanyl, it fools the brain,” shedding light on how the powerful drug affects the brain and why it can be so dangerous.

You can't tell the difference between a real pill and a counterfeit pill (0:18): Dr. Kristen Gilliland, President and Executive Director of 22 Forever and Research Assistant Professor at the Warren Center for Neuroscience Drug Discovery, explains why “you can’t tell the difference between a real pill and a fake pill,” underscoring the hidden dangers of counterfeit pills and the potentially deadly presence of fentanyl.

Being able to tell if a pill is counterfeit is almost impossible (0:32): Kendra Taylor, Public Affairs Manager for the Nashville Fire Department, explains why “being able to tell if a pill is fake is almost impossible,” highlighting the hidden dangers of counterfeit pills and the risks of taking medication from an unknown source.

Call 911 so that help can be on the way (0:22): Kendra Taylor, Public Affairs Manager for the Nashville Fire Department, emphasizes the importance of acting quickly in an emergency and urges people to “call 911 so that help can be on the way,” underscoring how a fast response can help save a life.

In 2018, I lost my son Joe to Fentanyl Poisoning (0:15): Lisa Deane, Founder of demandZERO, shares the heartbreaking story of losing her son Joe to fentanyl poisoning in 2018 and how that devastating loss has fueled her commitment to raising awareness and preventing other families from experiencing the same tragedy.

All it takes is one fatal pill (1:35): Student Youth Reporters Damian and Jianhao share a powerful PSA about the dangers of counterfeit pills, emphasizing the life-saving message that “all it takes is one fatal pill” and encouraging young people to understand the risks and make informed choices.