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  3. 2017 Red Ribbon Week Rally

2017 Red Ribbon Week Rally

Last Updated: Thursday November 18, 2021


The 2017 DEA National Red Ribbon Rally featured guest speaker Geneva “Mika” Camarena, widow of  Special Agent Enriqué “Kiki” Camarena and President of the Kiki Camarena Foundation. Mrs. Camarena talked about her husband’s legacy with the Red Ribbon campaign, and the message of hope that it signals to communities around the nation.

During the rally, former Acting Administrator Robert W. Patterson recognized the winners of the 2017 DEA Community Drug Prevention Awards, and the 2017 Red Ribbon Bookmark contest winners.

Red Ribbon is a national anti-drug campaign that is celebrated annually October 23-31. During Red Ribbon, young people in communities across the nation pledge to live a drug-free lifestyle by wearing red ribbons and participating in community-wide anti-drug events.

Red Ribbon Week is also a time to pay tribute to DEA Special Agent Kiki Camarena, whose death led to the creation of the Red Ribbon program. Today, millions of Americans all over the United States continue to wear red ribbons to symbolize their support for a united, drug-free nation.

Celebrate Red Ribbon and living drug-free.

Visit the Red Ribbon Week main page for more information. 

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