DEA National Red Ribbon Rally

Last Updated: Thursday, September 9, 2021


Red Ribbon is a national anti-drug campaign that is celebrated annually, October 23-31. During Red Ribbon, young people in communities and schools across the nation pledge to live drug-free by wearing red ribbons and participating in community-wide anti-drug events.

Red Ribbon Week is also a time to pay tribute to DEA Special Agent Enrique "Kiki" Camarena, whose death led to the creation of the Red Ribbon program. Today, millions of Americans all over the United States continue to wear red ribbons to symbolize their support for a united, drug-free nation.

This year's virtual Red Ribbon Rally will feature voices from our community. Our special guests represent diverse experiences and perspectives on drug misuse, prevention, and Red Ribbon activism. The Red Ribbon Rally will premier on October 5 for the general public here on our site.


Visit the Red Ribbon Week main page for more information. 

Plus, find more Virtual Ways to Celebrate Red Ribbon!


Watch Past Red Ribbon Rallies

2020 Red Ribbon Rally

2020 Red Ribbon Rally

The 2020 Red Ribbon Week Rally featured youth musical performances, a keynote speech from Miss America Camille Schrier, and much more!

2019 Red Ribbon Rally graphic

2019 Red Ribbon Rally

The National Red Ribbon Rally was October 7, 2019. "Breaking Bad" actor Dean Norris as the master of ceremonies, remarks from both the DEA Acting Administrator Uttam Dhillon and First Lady Melania Trump, artistic performances from youth groups, award presentations, and more.

2018 Red Ribbon Rally graphic

2018 Red Ribbon Rally

The 2018 Red Ribbon Rally featured veteran NBC 4 news anchor Jim Handly as Masters of Ceremonies, remarks from both the DEA Acting Administrator Uttam Dhillon and the director of the U.S. Office of National Drug Control Policy Jim Carroll, a performance from a local high school singing group, and more. Watch.

Red Ribbon Week Rally graphic

2017 Red Ribbon Rally

The 2017 DEA National Red Ribbon Rally featured guest speaker Geneva “Mika” Camarena, widow of  Special Agent Enriqué “Kiki” Camarena and President of the Kiki Camarena Foundation. Watch.

2016 Red Ribbon Week Rally screenshot

2016 Red Ribbon Rally

The 2016 rally featured former NFL wide receiver Qadry Ismail, Judge Enrique Camarena Jr. and more. Watch.



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